Mixpo named a winner in IAB Digital Video Rising Stars competition

by Erin Martin, Tags: video advertising multi-screen new features IAB Digital Video Rising Star Microsoft Award Filmstrip Ad Control Bar
Posted on 02/25/13

This morning we are proud to be recognized as a winner in the first-ever IAB Digital Video Rising Star competition for the Filmstrip and Ad Control Bar formats. The formats were selected from over dozens of entries as two of the best in-stream, interactive digital video ad product concepts, based on user experience, branding, functionality, integration and how easily the ad format could be widely adopted across the digital video ecosystem.

“We are proud to be recognized by the industry for inspiring unique interactive campaigns that scale across the digital video ecosystem,” said Anupam Gupta, CEO of Mixpo. “Mixpo is continually striving to develop innovative premium ad solutions for brands and publishers so we are honored to be recognized by the IAB as a creative leader in the industry.”

The Filmstrip, created in collaboration with Microsoft, is a scrolling, multi-panel ad experience designed to provide a content-rich, interactive canvas for storytelling that can run on any screen. To learn more about the Filmstrip and to view a demo, visit Microsoft’s Blog:

IAB Digital Video Rising Stars

Mixpo is also proud to be recognized as a winning contributor for the Ad Control Bar format, which sits above the player controls and provides an elegant interface allowing viewers to engage in multiple ways.

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